Did you know videos are 1,200% more effective than text and images? [1] Videos are essential for modern marketing, but why do so many businesses invest in videos and see no results?
Here’s the truth: not all video production services are created equal. A poorly produced video can hurt your brand more than having no video at all. Whether it’s low-quality visuals, a weak storyline, or an unclear message, ineffective videos waste time, money, and opportunities.
The challenge isn’t just finding a video production service, it’s finding the right one that understands your business, aligns with your goals, and helps you create content that actually drives engagement, leads, and sales.
That’s why we’ve broken down the 7 essential factors you must consider to ensure your investment in video pays off.
7 Factors to Choose the Best Video Production Services
Here are seven key factors to find the right video production service ;
1. Understand Your Video Goal
The Mistake: Many businesses jump into video production without a clear objective, resulting in content that looks great but doesn’t achieve results.
The Solution: Start with your end goal in mind. Do you want to:
- Increase brand awareness
- Boost sales and conversions
- Educate and train your team
- Promote a new product
Each goal requires a different storytelling approach, style, and production technique. The right video production service will ask these questions upfront and tailor their approach accordingly.
Tip: Be specific about your target audience and the platforms where your video will be distributed (YouTube, Instagram, website, etc.).
2. Choose a Team with Industry Experience
The Mistake: Not all video production companies specialize in your industry. If they don’t understand your market, your video might miss the mark.
The Solution: Look for a team that has experience in your niche. For example:
- If you’re in real estate, they should know how to create stunning property walkthroughs.
- If you’re in tech, they should understand software demos and explainer videos.
- If you’re in e-commerce, they should be skilled in product storytelling.
A production company that understands your industry can save you time and money by getting it right the first time.
Tip: Ask for case studies or examples of past work relevant to your field.
3. Ask for the Sample
The Mistake: Assuming a company is good just because it says so.
The Solution: A company’s portfolio is proof of its expertise. Look for:
- Diverse styles (live-action, animation, storytelling, testimonials)
- Strong production value (clear visuals, professional editing, high-quality sound)
- Videos that drive engagement (not just look visually appealing)
Tip: If their portfolio is filled with wedding videos but you need corporate content, they might not be the right fit.
4. Check Client Testimonials
The Mistake: Choosing a production service without checking its track record.
The Solution: Client testimonials and reviews reveal how reliable and professional a company is. Look for:
- Detailed feedback (not just generic “Great job!” comments)
- Clients who return for multiple projects (a sign of trust and satisfaction)[2]
- Red flags like late deliveries, hidden fees, or poor communication
Tip: Check reviews on Google, Yelp, and LinkedIn, not just the company’s website.
5. One-Size-Fits-All or Customization?
The Mistake: Many video production teams use the same generic approach for every project, resulting in videos that fail to stand out.
The Solution: Look for a video production service that offers:
- Custom storytelling and creative direction specific to your brand
- Personalized scripting and voiceover options to align with your messaging
- Flexibility in styles (animation, live-action, testimonial-driven) to fit your brand identity
Tip: If the company doesn’t ask about your brand’s tone, target audience, and key message, they are likely offering a cookie-cutter service.
6. Deliverables
The Mistake: Some video production companies overcharge for basic services or add hidden fees after the contract is signed.
The Solution: Before signing a contract, ask for:
- A detailed price breakdown covering scripting, shooting, editing, and revisions
- Transparency on revisions—how many are included in the package[3]
- Ownership rights—who owns the footage after production
Tip: Get multiple quotes and compare services carefully before making a decision.
7. Delivery Timeline and Flexibility
The Mistake: Hiring a team that promises quick turnarounds but compromises on quality.
The Solution: Choose a production company that:
- Sets realistic timelines for each phase (pre-production, shooting, editing)[4]
- Provides a structured workflow with clear milestones
- Offers a balance between speed and quality to ensure a polished video
Tip: Ask about their revision process—tight deadlines should never mean skipping essential editing steps.
Final Thoughts
Choosing the right video production service is about more than just hiring a team with cameras. It’s about finding a partner that understands your goals, audience, and the platforms where your video will be used.
At Engaging New Media, we create videos that:
- Align with your brand’s goals for maximum impact
- Engage and convert viewers into customers
- Are tailored for multi-platform success, ensuring the best performance across social media, ads, and websites
Ready to create video content that drives results?
Contact Engaging New Media today for a free consultation. Let’s bring your vision to life with a video strategy that works.
Frequently Asked Questions
What are video production services?
Video production services comprise the entire process of creating a video, from planning and shooting to editing and final delivery. These services help businesses create compelling content for marketing, training, and promotional purposes.
What is the distinction between videography and video production?
Videography focuses on capturing video footage, typically for events, while video production covers the entire process, including pre-production, filming, and post-production. Video production is a more comprehensive and polished process.
What is ISO video production?
ISO video production refers to the use of ISO standards to ensure quality and consistency in video production processes. It also relates to camera ISO settings that affect the video’s exposure in various lighting conditions.
What are examples of production videos?
Examples include corporate videos, product demos, training videos, explainer videos, event coverage, and customer testimonial videos, each serving different business or marketing purposes.
