Organizations usually turn to video because something important is not landing. A program may be difficult to explain. A message may be clear to your team but still leave the audience unsure of what it means or what to do next. Results may exist, but the stakeholders who need to understand their significance are not seeing them clearly.
Strategic video connects the work to the audience so the value is clear and the message has a purpose.
What’s Included
Full-Service Video Production From Strategy Through Delivery
Each project is scoped around what the video needs to accomplish, then the production plan is built to support that goal.
Strategy & Pre-Production
We clarify the goal, audience, story approach, schedule, and production needs before filming begins.
Video Production
Professional crews capture the people, places, and moments needed to tell the story clearly.
Interview & Story Development
Interviews are planned to uncover credible stories and useful insight instead of relying on generic sound bites.
Post-Production
Editing shapes the footage into a focused story with the right structure, pacing, and final delivery.
Animation & Motion Graphics
Graphics and animation help explain ideas that are difficult to communicate through live footage alone.
Live Streaming & Event Production
Multi-camera production brings live events to remote audiences and creates footage that can continue working after the event.
Accessibility & Versioning
Captions, multilingual versions, and platform-specific edits help the content reach the audiences it was built for.
Our Signature Service
Strategic Impact Storytelling
Impact video production that turns complex work and measurable results into clear stories audiences can understand and use.
Explore the five steps behind a story that proves impact.
What does the video need to accomplish?
We define the outcome first so every creative decision supports the business or program goal.
A program video that helps potential participants understand the offer and take the next step.
Who needs to understand the message?
We shape the language, detail, and format around the people you need to reach.
Prospective participants need to see what a program offers; funders need to understand why it matters.
What shows that your work made a difference?
Results, participant experiences, and visible changes give the story credibility.
Pair a participant’s experience with documented results or a visible change.
How do we make the work clear?
We turn research, technical information, and program outcomes into a focused story people can follow.
Show a challenge, the work that addressed it, and the difference it made.
How will the story be produced and used?
ENM leads the strategy and brings together the right production team. Planned cutdowns and audience-specific versions can extend the value of the footage.
One primary story with shorter edits for outreach, presentations, and social channels, when included in scope.
01Goal
What does the video need to accomplish?
We define the outcome first so every creative decision supports the business or program goal.
A program video that helps potential participants understand the offer and take the next step.
02Audience
Who needs to understand the message?
We shape the language, detail, and format around the people you need to reach.
Prospective participants need to see what a program offers; funders need to understand why it matters.
03Proof
What shows that your work made a difference?
Results, participant experiences, and visible changes give the story credibility.
Pair a participant’s experience with documented results or a visible change.
04Story
How do we make the work clear?
We turn research, technical information, and program outcomes into a focused story people can follow.
Show a challenge, the work that addressed it, and the difference it made.
05Production
How will the story be produced and used?
ENM leads the strategy and brings together the right production team. Planned cutdowns and audience-specific versions can extend the value of the footage.
One primary story with shorter edits for outreach, presentations, and social channels, when included in scope.
Projects We Produce
Video Production for Different Communication Needs
Not every project calls for the same type of video. ENM builds the production around what the organization needs the content to accomplish, bringing in specialized expertise when the scope requires it.
Corporate Communications & Training Videos
When information needs to be understood clearly across an organization, video can make the message easier to follow and use. ENM supports corporate communications and training projects with the production team and subject-matter expertise appropriate to the assignment.
Program, Impact & Testimonial Videos
Show what a program or initiative has accomplished through the experiences of the people closest to the work. These stories can help organizations communicate results to stakeholders while making the impact easier to see.
Explainer & Public Information Videos
Complex information should not require the audience to work harder than necessary. ENM provides explainer and public service announcement (PSA) video production to help organizations communicate services, health messages, initiatives, processes, and technical subjects clearly.
Event Video Production
Events create opportunities to capture more than what happened in the room. ENM can document the event while developing interviews, stories, and additional content that extends its value after the day is over.
Recruitment & Promotional Videos
When the goal is to attract people to an opportunity, program, institution, or service, ENM develops promotional stories around what matters to the audience making that decision.
Proof / Results
Video That Supports Real Outcomes
The value of a video is not limited to how it looks. The stronger measure is what the organization is able to communicate, demonstrate, or accomplish with it.
African American Museum Legacy Video
“The Pearses have created more than a museum; they have created a space to uncover hidden history, ensure cultural preservation, share the truth that honors the past and provides context for the future we are creating. This video captures that vision beautifully.”
Audrey Hadden
Boys & Girls Club of Greenwich
$100K Donor Commitment
A story produced for Boys & Girls Club of Greenwich helped inspire a $100,000 commitment from a single donor by making the organization’s impact personal and visible.
NYC Public Schools
Program Results Made Visible
For NYC Public Schools, ENM documented participant experiences alongside program-reported outcomes so stakeholders could better understand the impact of a restorative-practices initiative.
American Council of Learned Societies
Complex Work Made Understandable
For the American Council of Learned Societies, ENM turned grant-funded Digital Justice projects into documentary-style stories that brought complex research and its community impact to a broader audience.
PBLWorks
Accessible Content for a National Audience
For PBLWorks, ENM delivered an accessible virtual event experience with ASL integration and created content that continued supporting the organization after the live program ended.
How ENM Approaches the Work
How We Build the Right Video
Every project starts by understanding what the video needs to accomplish. From there, the strategy and production plan are built around the audience and the way the content will be used.
- 01
Define the Goal
We clarify what needs to change after someone watches the video. That goal gives the project direction before creative decisions are made.
- 02
Understand the Audience
We look at who the content needs to reach and what they need to understand. When useful audience or performance data is available, those insights help shape the creative approach.
- 03
Build the Story and Team
The message, interviews, visuals, and production plan are developed around the project. ENM brings in specialists when the subject matter or technical requirements call for additional expertise.
- 04
Produce With the Final Use in Mind
Filming and post-production are planned around where the content will live and how the audience will encounter it. When the scope includes multiple deliverables, each version is shaped for its intended use rather than simply cutting down the same video.
Why ENM
The Right Expertise for the Project
ENM is led by award-winning producer Erika Mac Donald, whose specialty is promotional storytelling and audience-focused messaging. Every project is shaped around what the content needs to accomplish, then the production team is built to support that goal.
Strategy Led by ENM
The story, message, and overall production direction stay connected from the first conversation through final delivery.
Specialists Added When the Work Calls for Them
Some projects require expertise beyond traditional production. ENM brings in professionals with the right technical, creative, or subject-matter background instead of forcing every project through the same team.
One Accountable Production Partner
Clients work through ENM rather than coordinating separate specialists themselves. The team may change with the scope, but responsibility for the production stays in one place.
Where We Work
Based in New York. Producing Nationwide.
ENM is headquartered on Long Island and regularly supports projects throughout New York City and New York State. For projects outside the region, the production team can scale through a vetted network of professionals selected for the needs of the assignment.
The result is one ENM-led production process with the flexibility to support organizations across the country.
Your Questions, Answered
Frequently Asked Questions
What does full-service video production include?
Full-service production can include strategy, creative development, scripting, interview planning, filming, editing, motion graphics, captions, accessibility support, and final delivery. The exact scope depends on what the project needs to accomplish.
How much does professional video production cost?
Pricing depends on the scope of the project, including filming days, locations, crew requirements, editing, graphics, accessibility needs, and final deliverables. ENM scopes each project around the communication goal and production requirements rather than pricing by finished video length alone.
How long does video production take?
Many projects are completed in approximately three to seven weeks. Larger productions involving multiple locations, stakeholders, extensive graphics, translation, or additional deliverables may require more time.
Can one production create content for multiple platforms?
Yes. A well-planned production can create a primary video along with shorter or audience-specific versions. Each asset can be adapted for how and where it will be used rather than simply resizing the same edit.
Does ENM provide accessible and multilingual video production?
Yes. Projects can include captions, multilingual versions, and accessibility planning. ENM also has experience supporting ASL-integrated productions.
Does ENM work outside New York?
Yes. ENM is based in New York and serves organizations nationwide. Production teams are built around the needs and location of each project.
Whether you already have a project in mind or are still shaping the idea, the first step is understanding the audience, the message, and what the finished content needs to do.
Share the scope, timeline, and communication goal. We’ll help determine the production approach needed to move the project forward.
- Phone: (347) 762-5751
- Email: [email protected]