About Us
We’re a Long Island video production company that turns complex ideas into stories that move people to act.
From Travel Production To Work That Serves Communities
After ten years working in television production, Erika MacDonald moved into marketing, supporting national campaigns for several small businesses. She saw that businesses needed marketing partners they could rely on. Wanting to travel and build a company of her own, she launched Engaging New Media in 2019 as a travel video production company.
When the COVID-19 pandemic disrupted travel in 2020, Erika shifted ENM toward video production for nonprofits and community organizations. Many ran workforce, entrepreneurship, and youth programs that helped people find resources when they were difficult to access. In 2024, ENM took on larger campaigns for education and workforce programs. A national announcement project in 2025 brought photography and live streaming into the work.
Client requests have since expanded ENM’s photography to include event coverage and headshots for healthcare and state agencies. ENM continues to expand its services as clients’ needs grow. Today, it combines video production, photography, and live streaming to help organizations share their work with the people they serve.
Explore Our Work
Information Only Helps When People Can Use It
People need clear information to find and use available services. We create videos to inform and educate audiences about important topics, programs, and moments.
Erika MacDonald
Founder & CEO
Erika MacDonald is an award-winning writer, executive producer, and public speaker with more than 20 years of experience in media. Her career includes work with MLB.com, PBS, and Time Warner networks, as well as national marketing campaigns for small businesses.
As founder and CEO of ENM, she leads creative and production direction, working with clients to clarify their audience, message, and goals before assembling a team suited to the project.
A Team Built Around Your Project
Erika has built ENM’s production network through relationships formed throughout her career in television and marketing. She personally guides crew selection for each project, bringing back professionals whose work she knows firsthand and vetting new professionals when additional skills are needed. Each team is assembled around the story and the roles it requires.
- Writers
- Producers
- Directors
- Videographers
- Video Editors
- Motion Graphics Designers
- Photographers
- Live Streaming Specialists
Certified and Ready to Collaborate
Engaging New Media is a certified minority- and women-owned business. We work directly with organizations and collaborate with prime contractors and production partners.
Strategy Behind Every Story
Every production should do more than look good. It should hold your audience’s attention and leave them with a clear takeaway.
We work with your team from the start to shape the story and plan how the finished content will reach your audience.
Understand the goal
The first conversation defines your audience, timeline, and intended result. Available audience research and program data shape the message and creative direction.
Build the story
Complex information becomes a clear narrative through relevant facts and human experiences that show why the subject matters.
Create with purpose
Each production is tailored to its intended use, from websites and staff training to public events and stakeholder presentations. Depending on the assignment, our team either leads production remotely from New York and ships the required equipment to the location, or brings in vetted professionals near the location.
Extend the reach
Planning covers how content is shared across your channels, including shorter versions. Project scope can also include captions, ASL interpretation, and translation based on audience needs.
Let’s Plan Your Next Project
Tell us what your audience needs to understand or do. We’ll shape the story and production around that goal.
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