Why ignoring video marketing is hurting your business
By Erika Mac Donald
You may have impressive content on your website but still have little or no leads or conversions. Such a situation can be discouraging and can negatively affect your business. It would be best if you had a better marketing approach or the right combination of strategies that will help to boost your business.
Video marketing can help place your business ahead of its competitors and increase its returns.
Due to its numerous benefits, video marketing has become a top marketing strategy. It increases not only your brand awareness but also conversions and sales. However, some businesses have not realized the value of video content in marketing campaigns. You might reconsider using this effective digital marketing tool if you know its benefits.
1. Greater viewers outreach
Video can reach more audiences than photos and text content. Its audiovisual presence engages online users. Video content attracts people to visit websites of random companies just because they clicked on their videos. Just a quick view of a video can get a customer hooked on your business. Also, smartphone users can view the videos on the go.
Millions of videos are watched daily on Snapchat, Facebook, and YouTube. A creative video with great content is likely to get a mass audience once it is published. Besides, online users can share the video to reach a wider audience. Including videos in your marketing campaign will increase your brand awareness as more people will get to know about your business.
2. Boosts target audience confidence in your business
Trust is essential in building a relationship between your business and your prospective customers. Your target audience will not patronize you if they don’t believe that your offer is valuable to them. Fortunately, you can present the quality of your products or services through video content.
Video marketing puts a face to your business. It allows your target audience to evaluate your business and its offers. It gives the audience an impression of the company’s expertise and its quality or services. With video content, you can get your target audience to know your business and trust it if they have a good impression of your company.
3. Higher engine ranking
Video marketing can help increase the search engine ranking of your business website. Video content on your site gives your business a better chance of being on top of search results. Besides, search engines will perceive your website as valuable if online users stay longer on it. With great video content, you can engage visitors to your business site and keep them returning to it.
Google’s ownership of YouTube also gives your website an added advantage of ranking higher if you have videos on YouTube. Forget excuses and help your business to make the top of search engine result lists. Create interesting videos about your business and use them to gain more visibility for your company.
4. Connects with target’s audience emotions
You need to choose the right target audience for your product or services. Not every online user will become your customer. However, those individuals whom your business can provide solutions to their problems are your prospective clients or customers. You have to identify these people and reach out to them.
Through video marketing, you can connect with the emotions of your target audience. Publish video content that will make them believe in your business and the quality of your products and services. Once they know that your offer is the solution they seek, they will get connected to your brand.
5. Boosts conversions
It is likely that over half of your online target audience that watched your videos will purchase your products or order for your services. Reach out to the right target audience of your business to get more conversions. Besides videos about your products or services, you can create videos to answer common inquiries about your videos.
Short and engaging videos demonstrating the values of your products can get your audience to buy your products. Besides, short videos get more views than long ones. Including such videos on your sales page not only attract traffic to your website but also lead to conversions. Share the information your target audience needs to know about business through videos and you will get good returns on your investment.
6. Generates audience engagement
Using only content to provide information about your business can be boring. Consumers tend to make instant decisions when watching videos about your products or services than reading about them. Besides, watching videos accounts for a greater part of online activities and users are likely to view your business videos at random.
So, you can use videos to entertain your customers. Video marketing is also effective if you are launching a new product or service. You can utilize it to attract new customers and gain high conversions.
7. Boosts social media reach
Interesting videos with valuable content can help increase your business exposure online. Internet users watch YouTube videos and share these videos on Facebook, Twitter, and other social platforms. Fun videos with valuable and easily explained information about your business are likely to receive social shares.
A creatively designed and entertaining video will bring more attention to your business. It will gain you more customers and sales.
Do you still have excuses for not including videos in your company’s campaign? The benefits of video marketing outweigh any reason you may give for ignoring video marketing. You don’t have to be a videographer to use this strategy. Besides, there are different tools, extensions, and platforms that can help you to create great video content for your business.
Utilize video content to grow your business and gain higher returns. An ideal video can make your business go viral online. It will convert your target audience to customers and increase your sales. Besides, it is not expensive to create a video. You can use your android phone or iPhone to record one.
So you see: Your business is losing if you are not using videos as part of your marketing strategy. Get your message across to your target audience through videos. It is the easiest way to give information about your business to your target audience. The good news is that you don’t have to worry about learning how to make videos or do video marketing, you can just hire an experienced professional to do that for you. You can book a consultation with us to find out more! We will be happy to help!